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The Activity page is your central hub for understanding how your agents are performing. It provides real-time analytics across three key areas — performance metrics, content trends, and user feedback — so you can make data-driven decisions about your agent strategy.
Activity data is scoped to your current organization. Use the filter bar at the top of each tab to narrow results by initiative, agent, agent type, deployment, or time range.

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Accessing the Activity page

Navigate to Activity at the top of the left sidebar — it’s also your home page when you sign in. You’ll see a personalized greeting based on the time of day and three tabs for different analytics views.
The Performance tab gives you a high-level snapshot of your agent’s usage and engagement metrics, with the ability to drill down into specific channels, regions, and devices.

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Filter bar

Use the filter bar at the top to refine the data you see:
  • Initiatives — Filter by specific initiatives (country-level campaigns).
  • Agents — Narrow to one or more specific agents.
  • Agent Types — View data for a specific agent type, such as Patient Navigator or HCP Clinical Decision Support.
  • Deployments — Narrow to specific deployments.
  • Time Range — Select 7, 30, 60, or 90 days (30 days by default).

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Metric cards

Six key metrics are displayed as cards, each showing the current value and a period-over-period percentage change so you can spot trends at a glance. Click a card to display that metric on the chart below.
A rising Msgs per Conversation metric often indicates strong engagement — users are finding the agent helpful enough to continue the conversation. A high AE Rate, on the other hand, may warrant a review of your adverse event sensitivity settings.

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Performance chart

Below the metric cards, the Performance Overview line chart visualizes the selected metric over time, with the previous period overlaid for easy trend comparison.

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Breakdown tables

Scroll down to see detailed breakdowns of your traffic across multiple dimensions. Each table shows conversation and message counts with period-over-period change:
Use the Regions breakdown to understand where your audience is located. This is particularly useful for multi-market initiatives where you need to report engagement by country.

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Tips for effective analytics use

Review weekly

Set a regular cadence — weekly is ideal — to review your Activity metrics. This helps you catch trends early and measure the impact of changes you’ve made.

Compare time periods

The Performance Overview chart overlays the previous period automatically. Absolute numbers without context can be misleading.

Act on feedback

Don’t just collect feedback — act on it. Regularly review negative comments and use them to refine your agent’s knowledge base and guardrails.

Track topics over time

Use the Content tab to monitor how user interests evolve. This can inform your content strategy and highlight areas where your agent needs more knowledge.